Анализ рынка. Маркетинговые исследования, обзоры рынка. Аналитика. Консалтинг.
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EVALUATION OF THE MARKET AND FORECAST OF ITS DEVELOPMENT FOR 2012-2015
Regions of research:
RUSSIA
REGIONS OF RF
Main blocks of research:
RUSSIAN MARKET VOLUME OF HOUSEHOLD APPLIANCES
ANALYSIS OF RETAIL SALE OF HOUSEHOLD APPLIANCES IN SEPARATE SEGMENTS
ANALYSIS OF THE LARGEST PLAYERS IN THE MARKET OF RETAIL SALES OF HOUSEHOLD APPLIANCES
ANALYSIS OF THE WEB BUSINESS MARKET OF HOUSEHOLD APPLIANCES IN RUSSIA
TRENDS IN THE RUSSIAN MARKET OF HOUSEHOLD APPLIANCES
DEVELOPMENTAL FORECAST OF THE RUSSIAN MARKET OF HOUSEHOLD APPLIANCES FOR 2012-2014
Profiles are made for the following largest Russian enterprises:
M.VIDEO
ELDORADO
TECHNOSILA
MEDIA MARKT
Information about the main enterprises’ production volume, financials of activity, balance sheet, profit and loss statements, cash flow statements, subsidiaries and some other information is also presented.
The sources of information, which are used in the research:
Federal State Statistics Service
The Ministry of Economic Development of RF
The Federal Tax Service
Industry experts’ estimates
Reports on retail sales
Data of the main players of the branch
Printed and electronic publications of the branch
The research contains 41 schedules, 25 diagrams, 35 tables.
Полное описание отчета
EXTRACTS FROM RESEARCH
RUSSIAN MARKET VOLUME OF HOUSEHOLD APPLIANCES
According to industry experts, Russia ranks fourth in the consumption of household electrical appliances and electronics in Europe. In recent years the trade of household appliances in Russia has been showing the rapid growth. Along with the fashion trends in the ongoing «race» for the technology novelties the equipment is replaced in accordance with its life-cycle (market for «secondary» consumption).
In 2011 experts assessed the market of household appliances and electronics at *** bln. USD. In contrast to the previous year the value indicators increased by **% or *,06 bln. USD.
The evaluation was based on the indicators of retail sales in some segments of household appliances and on the basis of the market participants’ and experts’ data (opinions).
Speaking of the structure of the trade, digital equipment accounted for the largest share of sales and household – for just over **%. From among domestic trends it is worth noting that by consumption small towns actively compete with the two capitals and million-strong cities, whose combined share is now only **% of the Russian market.
RETAIL SALE OF HOUSEHOLD APPLIANCES AND ELECTRONICS IN SEPARATE SEGMENTS
According to data for 2011 the volume of retail sales of household electrical appliances (food processors, coffee makers, kettles, electric grills, etc.) in Russia amounted to **8,8 bln. rub., that is by **,2% more than that of the previous year.
In 2011 Moscow accounted for about 8,8% of the total volume, St. Petersburg – **%, Rostov Region – **,6%, Tyumen Region – 4,6%. Moscow, Nizhny Novgorod and Sverdlovsk Regions were also among the largest consuming regions.
THE LARGEST PLAYERS IN THE MARKET OF RETAIL SALES OF HOUSEHOLD APPLIANCES AND ELECTRONICS
The largest retail network of household appliances and electronics by the area of retail space was «M.Video» company in 2011, it occupied nearly a fourth of the areas in the 100 largest cities in Russia. «Eldorado» ranks second, it accounted for 21% in the total structure. One tenth of the areas are occupied by «Technosila» shops, **% - - «Media Markt» and **% - «Expert».
«Eldorado» is the leading retailer of household appliances by the number of stores, which has got *** shops together with the franchise ones. «Expert» shops rank second (289 shops «M.Video» ranks third with *** shops. «Technosila» shops amount to ***.
«M.Video» is the leading one in terms of revenues, it amounted to *** bln. rub. in 2010.
Подробное оглавление
ОГЛАВЛЕНИЕ
RESEARCH METHODOLY
LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES
1. GENERAL ECONOMIC SITUATION IN RUSSIA
1.1. Population in Russia
Population size
The largest cities
Social standard of living
Economic activity
1.2. Economic situation
Dynamics of economic development
Stability of state budget
1.3. International Russian position
RF share in the population of the world
2. SUBJECT OF RESEARCH
2.1. Subject description
2.2. Classification of retail trade systems
Forms of retail store chains
Classification of store chains of household appliance retailing
2.3. Classification of retail trade of household appliances as per All-Russian Classification of Products on types of economic activities
3. MARKET VOLUME OF HOUSEHOLD APPLIANCES AND ELECTRONICS
3.1. Dynamics of market volume by years
3.2. Dynamics of sales results by years
3.3. Dynamics of sales results by quarters
3.4. Structure of sales results by federal districts
3.5. Regional structure of sales results
4. RETAIL SALE OF HOUSEHOLD APPLIANCES AND ELECTRONICS IN SEPARATE SEGMENTS
4.1. Refrigerators and freezers
Dynamics of retail sales by years
Dynamics of retail sales by quarters
Structure of retail sales by federal districts of RF
Regional structure of retail sales
4.2. Household electrical appliances
Dynamics of retail sales by years
Dynamics of retail sales by quarters
Structure of retail sales by federal districts of RF
Regional structure of retail sales
4.3. Washing machines
Dynamics of retail sales by years
Dynamics of retail sales by quarters
Structure of retail sales by federal districts of RF
Regional structure of retail sales
4.4. Audio and video equipment
Dynamics of retail sales by years
Dynamics of retail sales by quarters
Structure of retail sales by federal districts of RF
Regional structure of retail sales
4.5. TV-sets
Dynamics of retail sales by years
Dynamics of retail sales by quarters
Structure of retail sales by federal districts of RF
Regional structure of retail sales
4.6. Computers
Dynamics of retail sales by years
Dynamics of retail sales by quarters
Structure of retail sales by federal districts of RF
Regional structure of retail sales
4.7. Photographic equipment and photographic facilities
Dynamics of retail sales by years
Dynamics of retail sales by quarters
Structure of retail sales by federal districts of RF
Regional structure of retail sales
5. THE LARGEST PLAYERS IN THE MARKET OF RETAIL SALES OF HOUSEHOLD APPLIANCES AND ELECTRONICS
5.1. M.Video
Reference information
Structure of the company
Key company capacity rates in Russia
Company sales results in 2009-2010
Financials of activity
5.2 Eldorado
Reference information
Structure of the company
Key company capacity rates in Russia
Company sales results in 2009-2010
Financials of activity
5.3. Technosila
Reference information
Structure of the company
Key company capacity rates in Russia
Company sales results in 2009-2010
Financials of activity
5.4. Media Markt
Structure of the company
Key company capacity rates in Russia
Company sales results in 2009-2010
Financials of activity
5.5. Other store chains
Domo
Expert
Mir Techniki
Technoshock
Domotechnika
5.6. Ranking of retail store chains of household appliances
5.7. Franchise programs in the market of household appliances and electronics
6. REVIEW OF THE WEB BUSINESS MARKET OF HOUSEHOLD APPLIANCES AND ELECTRONICS
6.1. Demand analysis
Digital equipment
Computer equipment
Household appliances
6.2. Competitive environment analysis
7. TRENDS IN THE RUSSIAN MARKET OF HOUSEHOLD APPLIANCES AND ELECTRONICS
7.1. Demand for household appliances in Europe and Russia
7.2. Prices for appliances in Russia under the conditions of WTO
7.3. Consumer behavior
8. DEVELOPMENTAL FORECAST OF RETAIL SALES OF HOUSEHOLD APPLIANCES AND ELECTRONICS
INFORMATION ABOUT
Приложения
ПРИЛОЖЕНИЕ
List of schedules:
1. Population in Russia in 2000, 2005, 2010 and its forecast for 2015 and 2020, ths. peop.
2. Dynamics of actual disposable money profit and its annual growth rate in 2000-2011*, %
3. Forecast of dependency ratio in Russia in 2011-2031
4. Dynamics of employed and unemployed population number in RF in 2006-2010, ths. people
5. Dynamics of unemployed population number in economically active population by federal districts of RF in 2006-2010, %
6. Dynamics of RF GDP in the prices of 2008 in 2001-2011, bln. rub.
7. Fixed capital investment in RF in 2002-2011
8. Fulfilled consolidated budget surplus /deficit in RF in 2006-2011*, %
9. Dynamics of RF total external debt and its GDP share in 2001-2011*
10. Dynamics of Russian external debt by main sectors in 2001-2010, %
11. Consumer price index in RF in 2001-2011, %
12. RF share in the population of the world in 2000-2010 and its forecast up to 2100
13. RF share in the world GDP in 2001-2011 and its forecast for 2012-2016, %
14. Dynamics of the Russian market volume of household appliances (without movable communication) in 2009-2011, bln. USD
15. Dynamics of sales results from retail sale of electrical household appliances, radio and television equipment in 2007-2011, bln. rub.
16. Dynamics of sales results from retail sale of electrical household appliances, radio and television equipment by quarters in 2010-2011, bln. rub.
17. Dynamics of retail sales of refrigerators and freezers in Russia in 2009-2011*, bln. rub.
18. Dynamics of retail sales of refrigerators and freezers by quarters in 2009-2011, bln. rub.
19. Dynamics of retail sales of household electrical appliances in Russia in 2009-2011*,
bln. rub.
20. Dynamics of retail sales of household electrical appliances by quarters in 2009-2011, bln. rub.
21. Dynamics of retail sales of washing machines in Russia in 2009-2011*, bln. rub.
22. Dynamics of retail sales of washing machines by quarters in 2009-2011, bln. rub.
23. Dynamics of retail sales of audio and video equipment in Russia in 2009-2011*, bln. rub.
24. Dynamics of retail sales of audio and video equipment by quarters in 2009-2011, bln. rub.
25. Dynamics of retail sales of TV-sets in Russia in 2009-2011*, bln. rub.
26. Dynamics of retail sales of TV-sets by quarters in 2009-2011, bln. rub.
27. Dynamics of retail sales of computers in complete package in Russia in 2009-2011*, bln. rub.
28. Dynamics of retail sales of computers in complete package by quarters in 2009-2011, bln. rub.
29. Dynamics of retail sales of photographic equipment and photo products in Russia in 2009-2011*, bln. rub.
30. Dynamics of retail sales of photographic equipment and photo products by quarters in 2009-2011, bln. rub.
31. Cities with the largest number of «Eldorado» stores in 2012, shops
32. Dynamics of the Russian demand for online stores of photo cameras by months in 2010-2012, showings
33. Dynamics of the Russian demand for online stores of video cameras by months in 2010-2012, showings
34. Dynamics of the Russian demand for online stores of TV-sets by months in 2010-2012, showings
35. Dynamics of the Russian demand for online computer stores by months in 2010-2012, showings
36. Dynamics of the Russian demand for online stores of household appliances by months in 2010-2012, showings
37. Dynamics of demand of Russian Internet consumers for air conditioners by months in 2010-2012, showings
38. Dynamics of the Russian demand for online stores of household appliances by months in 2010-2012, showings
39. Dynamics of demand of the largest retailers’ online stores of household appliances in 2011, showings
40. Preferences by points of purchase of household appliances in Russia and Moscow in 2011, %
41. Dynamics of the Russian market volume of household appliances in 2009-2011 and its forecast for 2012-2014, bln. USD.
List of diagrams:
1. Changes in the structure of sales results from retail sale of electrical household appliances, radio and television equipment by federal districts in 2007-2011, %
2. Changes in the regional structure of sales results from retail sale of electrical household appliances, radio and television equipment in 2007-2011, %
3. Changes in the structure of retail sales of refrigerators and freezers by federal districts of RF in money terms in 2009-2011, %
4. Changes in the regional structure of retail sales of refrigerators and freezers in RF in money terms in 2009-2011, %
5. Changes in the structure of retail sales of household electrical appliances by federal districts of RF in money terms in 2009-2011, %
6. Changes in the regional structure of retail sales of household electrical appliances in RF in money terms in 2009-2011, %
7. Changes in the structure of retail sales of washing machines by federal districts of RF in money terms in 2009-2011, %
8. Changes in the regional structure of retail sales of washing machines in RF in money terms in 2009-2011, %
9. Changes in the structure of retail sales of audio and video equipment by federal districts of RF in money terms in 2009-2011, %
10. Changes in the regional structure of retail sales of audio and video equipment in RF in money terms in 2009-2011, %
11. Changes in the structure of retail sales of TV-sets by federal districts of RF in money terms in 2009-2011, %
12. Changes in the regional structure of retail sales of TV-sets in RF in money terms in 2009-2011, %
13. Changes in the structure of retail sales of computers in complete package by federal districts of RF in money terms in 2009-2011, %
14. Changes in the regional structure of retail sales of computers in complete package in RF in money terms in 2009-2011, %
15. Changes in the structure of retail sales of photographic equipment and photo products by federal districts of RF in money terms in 2009-2011, %
16. Changes in the regional structure of retail sales of photographic equipment and photo products in RF in money terms in 2009-2011, %
17. Structure of «M.Video» stores by the form of location in 2010, %
18. Regional structure of the location of «Technosila» stores in 2012, %
19. Regional structure of the location of «Media Markt» stores in 2012, shops
20. Structure of shopping spaces by the largest chains of household appliances in 2011, %
21. Structure of demand of Russian consumers for online stores of photo cameras by the largest cities in May of 2012, %
22. Structure of demand of Russian consumers for online stores of video cameras by the largest cities in May of 2012, %
23. Structure of demand of Russian consumers for online stores of TV-sets by the largest cities in May of 2012, %
24. Structure of demand of Russian consumers for online computer stores by the largest cities in May of 2012, %
25. Structure of demand of Russian consumers for online stores of household appliances by the largest cities in May of 2012, %
List of tables:
1. Population of the largest Russian cities according to the National Census in 2010, ths. peop.
2. Main characteristics of chain stores
3. Major retail sales channels of household appliances and electronics
4. Sales results from retail sale of electrical household appliances, radio and television equipment in federal districts of RF in 2007-2011, ths. rub.
5. Sales results from retail sale of electrical household appliances, radio and television equipment in regions of RF in 2007-2011 ths. rub.
6. Volumes of retail sales of refrigerators and freezers in federal districts of RF in 2009-2011, ths. rub.
7. Volumes of retail sales of refrigerators and freezers by regions of RF in 2009-2011, ths. rub.
8. Volumes of retail sales of household electrical appliances in federal districts of RF in 2009-2011, ths. rub.
9. Volumes of retail sales of household electrical appliances by regions of RF in 2009-2011, ths. rub.
10. Volumes of retail sales of washing machines in federal districts of RF in 2009-2011, ths. rub.
11. Volumes of retail sales of washing machines by regions of RF in 2009-2011, ths. rub.
12. Sales results of audio and video equipment in federal districts of RF in 2009-2011, ths. rub.
13. Volumes of retail sales of audio and video equipment by regions of RF in 2009-2011, ths. rub.
14. Volumes of retail sales of TV-sets in federal districts of RF in 2009-2011, ths. rub.
15. Volumes of retail sales of TV-sets by regions of RF in 2009-2011, ths. rub.
16. Volumes of retail sales of computers in complete package in federal districts of RF in 2009-2011, ths. rub.
17. Volumes of retail sales of computers in complete package by regions of RF in 2009-2011, ths. rub.
18. Volumes of retail sales of photographic equipment and photo products in federal districts of RF in 2009-2011, ths. rub.
19. Volumes of retail sales of photographic equipment and photo products by regions of RF in 2009-2011, ths. rub.
20. Shareholders/founders of «M.Video Management» LLC
21. Profit and loss statement of «M.Video Management» LLC, ths. rub.
22. Dynamics of financial activity of «M.Video Management» LLC
23. Shareholders/founders of «Eldorado» LLC
24. Profit and loss statement of «Eldorado» LLC, ths. rub.
25. Dynamics of financial activity of «Eldorado» LLC
26. Shareholders/founders of «Technosila» LLC
27. Profit and loss statement of «Technosila» LLC, ths. rub.
28. Dynamics of financial activity of «Technosila» LLC
29. Shareholders of « Media-Markt-Saturn» LLC
30. Profit and loss statement of «Media-Markt-Saturn» LLC, ths. rub.
31. Dynamics of financial activity of «Media-Markt-Saturn» LLC
32. Profit and loss statement of «Household appliances» LLC (DOMO brand), ths. rub.
33. Profit and loss statement of «Expert-Retail» CJSC, ths. rub.
34. Profit and loss statement of «Technograd» LLC («Technoshock» brand), ths. rub.
35. Comparative characteristics of the largest trade networks of household appliances
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Subject of research: RUSSIAN MARKET OF HOUSEHOLD APPLIANCES Goal of research: EVALUATION OF THE MARKET AND FORECAST OF ITS DEVELOPMENT FOR 2012-2015 Regions of research: RUSSIA REGIONS OF RF Main blocks of research: RUSSIAN MARKET VOLUME OF HOUSEHOLD APPLIANCES ANALYSIS OF RETAIL SALE OF HOUSEHOLD APPLIANCES IN SEPARATE SEGMENTS ANALYSIS OF THE... Читать дальше
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