Анализ рынка. Маркетинговые исследования, обзоры рынка. Аналитика. Консалтинг.
Маркетинговые исследования - Рынки сельского хозяйства, лесоводства и рыбного промысла - Россия
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EVALUATION OF MARKET CONDITIONS AND FORECAST OF ITS DEVELOPMENT FOR 2012-2014
Regions of research:
RUSSIA, REGIONS OF RF
Basic units of research:
GENERAL ECONOMIC SITUATION IN RUSSIA
SUBJECT OF RESEARCH:
WORLD MARKET OF BOOKSELLING
VOLUME OF RUSSIAN BOOKSELLING MARKET
BOOKS PRODUCTION IN RUSSIA
THE LARGEST PLAYERS ON THE MARKET OF BOOKS PRODUCTION
CHANNELS OF SALES
THE LARGEST PLAYERS ON THE ON-LINE MARKET OF BOOKS PRODUCTION
MARKET OF ELECTRONIC BOOKS
FACTORS AFFECTING RUSSIAN BOOK MARKET
TRENDS ON THE RUSSIAN MARKET OF BOOKS PRODUCTION
FORECAST OF DEVELOPMENT OF BOOKS RETAILING
Information sources used:
Federal State Statistics Service
Ministry of Economic Development of RF
Federal Custom Service
Federal Tax Service
Evaluation of Experts of the Branch
Retail sales statements
Data of the main players of the branch
Printed and electronic publications of the branch
The research contains 39 Schedules, 34 Diagrams, 6 Tables.
Полное описание отчета
EXTRACTS FROM THE RESEARCH
VOLUME OF RUSSIAN MARKET OF BOOKS RETAILING
In 2011 volume of proceeds from book products sales reached *** bln. rubles, that is by ***% more than the last year results. At that the market capacity makes up about *** bln. dollars.
In 2009 and 2010 in the dynamics of retail sales of printed products, the general tendency was noticed: sales in *** and *** quarters were almost the same, in *** quarter fast growth was noticed. In 2011 the peak of sales accounts for *** quarter, although the significance difference between sales of *** and *** quarters was not noticed.
In the structure of proceeds from printed goods dominated the *** Federal District, to which *** % of proceeds accrue in the 3rd quarter of 2011.
BOOKS PRODUCTION IN RUSSIA
In 2011 books production enlarged the volume by *** ths. items, that is by *** % more, than in the previous year, but less the level of 2008-2009.
In 2011 to *** copies *** amount of copies per capita. This is by ***%, than in 2010 and by ***% less than in 2008, when the maximum was reached.
In 2011 the main volume of the products produced was accounted for *** Federal District - ***%. The share of *** District was ***%, Volga Federal District - ***%. In 2011 the share of *** Federal District enlarged almost by *** p.p., while the share of Northwest Federal District, on the contrary, reduced by *** p.p. The share of Volga Federal District grew by *** p.p.
THE LARGEST PLAYERS ON THE MARKET OF BOOKS PRODUCTION
In April 2012 by the total amount of retail shops ***--*** was in the lead, including *** of the chain shops “***” and “***”. It was followed by the chain of shops of “Eksmo” publisher, that included *** shops, among them *** wholesale and retail shops “Novy knizhny - Bukvoed”, *** “Novy knizhny” shops, *** “Bukvoed” shops, *** -- “Chitay-gorod” and *** unbranded shops. The third place is occupied by *** with *** shops.
Among regional chains by the amount of shops the first place was occupied by the chain "***" - *** shops, the second – by “***” - *** shops and “***” - *** shops.
Among the largest wholesale companies Moscow ones dominate. In April 2012 the largest range of products was offered by companies “***” and “***” - *** and *** ths. items correspondingly.
CHANNELS OF SALES
In 2011 the main sales channel for major publishers was ***, *** of the total volume of sales fell at it. It was followed by *** with the share of ***% and *** - ***%. Publishers" own shops (online and offline) provided ***% of sales, *** % were accounted for non-core points of sales.
Structure of channels of distribution of regional publishers differed from the structure of central ones. The main consumer for them is ***, at which fell ***% from the total volume of sales.
Book selling establishments, both metropolitan and regional ones, mostly cooperate directly with ***, and only then with ***. In 2011 the publishers performed ***% of deliveries to the metropolitan bookshops. *** provided 12% of the range of bookshops of Moscow and Saint Petersburg.
Подробное оглавление
ОГЛАВЛЕНИЕ
RESERCH METHODOLOGY
LIST OF SCHEDULES, DIAGRAMS AND TABLES
1. GENERAL ECONOMIC SITUATION IN RUSSIA
1.1. Population of Russia
Dynamics of population
The largest cities
Social standards of living
Economic activity
1.2. Economic situation
Dynamics of economic development
Stability of the state budget
1.3. Position of Russia in the world
Share of RF in the population of the world
2. SUBJECT OF RESEARCH:
2.1. Characteristics of retail market
Book retailing
2.2. Classification of retail trading
Classification by All-Russian Classification of Economic Activities and Products
Classification by the property categories
Classification by the types of trading
Classification by specialization
Classification by the method of organization
Classification by the type of retail facilities
Classification by the forms of trading services
Classification by the volume and principles of trade
Classification by pricing policy
2.3. Classification of bookshop goods
3. WORLD MARKET OF BOOKSELLING
3.1. Rating of companies by sale proceeds
3.2. Structure of books distribution in the USA by trade channels and companies
3.3. World market of electronic books
4. VOLUME OF RUSSIAN BOOKSELLING MARKET
4.1. Dynamics of sales proceeds volume by years, quarters
4.2. Structure of sales proceeds by federal districts
4.3. Regional structure of sales proceeds
4.4. Structure of sales by product line groups
4.5. Price formation on the market of book products
Release prices
Retail price
VAT for book products
5. BOOKS PRODUCTION IN RUSSIA
5.1. Dynamics of volume of books production
5.2. Regional structure of books production in physical terms
5.3. Rating of publishers buy the number of books produced
5.4. Structure of books production by sections, purpose
5.5. The largest players on the market of books production
AST
Eksmo
Azbuka-Attikus
Drofa
Infra-M
Corporation “Fedorov”
6. THE LARGEST PLAYERS ON THE MARKET OF BOOKS PRODUCTION
6.1. Book chain stores
Top-Kniga
AST
EKSMO
Mirs
Prodalit
Moskovsky dom torgovli
Amital
6.2. The largest wholesale companies on the market of books
7. CHANNELS OF SALES
7.1. Channels of books distribution by the publishers
7.2. Forms of book retail trading
8. THE LARGEST PLAYERS ON THE ON-LINE MARKET OF BOOKS PRODUCTION
8.1. Ozon.ru
8.2. Labirint-shop.ru
8.3. Bolero.ru
8.4. My-shop.ru
9. MARKET OF ELECTRONIC BOOKS
9.1. Market of e-book readers
Dynamics of sales
Structure of sales
Trends on the market of e-book readers
9.2. Dynamics of volume of e-book market
9.3. Price formation on the market of e-books
9.4. Prospects for development of the e-book market
10. FACTORS AFFECTING RUSSIAN BOOK MARKET
11. TRENDS ON THE RUSSIAN MARKET OF BOOKS SELLING
12. FORECAST OF DEVELOPMENT OF BOOKS RETAILING FOR 2012-2014
ABOUT
Приложения
ПРИЛОЖЕНИЕ
List of schedules:
1. Population of Russia in 2000, 2005, 2010 and forecast for 2015 and 2020, ths. people
2. Dynamics of actual household disposable income in Russia and its annual rate of growth in 2000- 2011*, %
3. Forecast of the dynamics of dependency ratio in Russia in 2011-2031
4. Dynamics of employed and unemployed people in RF in 2006-2010, ths. people
5. Dynamics of unemployment rate in economically active population by federal districts of RF in 2006- 2010, %
6. Dynamics of GDP of RF in prices of 2008 in 2001-2011, bln. rubles
7. Investments into the fixed capital of RF in 2001- 2010
8. Surplus/ deficit of consolidated budget of RF in 2006- 2011*, %
9. Dynamics of total external debt of RF and its share in GDP in 2001- 2011*
10. Dynamics of structure of total external debt of RF by the main sectors in 2001- 2010, %
11. Consumer prices index in RF 2001- 2011, %
12. Share of RF in population of the world in 2000-2010 and forecast until 2100
13. Share of RF in world GDP in 2001-2011 and forecast for 2012-2016, %
14. Dynamics of volume of proceeds from printed products retailing in 2009-2011*. mln. rubles
15. Dynamics of volume of proceeds from printed products retailing by quarters in 2009-2011*. mln. rubles
16. Dynamics of index of volume of retail turnover of books, magazines and newspapers in 2007-2010, % to the previous year
17. The largest regions of RF by proceeds from printed products in 2011, ths. rubles
18. Dynamics of release prices of the metropolitan publishers in 2008-2011, rubles
19. Dynamics of release prices of the metropolitan publishers in 2008-2011, rubles
20. Dynamics of average retail price in shops of Moscow and Saint-Petersburg in 2008-2011, rubles
21. Dynamics of average retail price in regional shops in 2008-2011, rubles
22. Volume of Russian books production in 2007-2011, ths. printed units (ths. names)
23. Dynamics of production of printed products per capita in 2008-2011, copies
24. Volume of Russian books production in 2007-2011, run, mln. copies
25. The largest regions of RF by production of books and paperbacks in 2011, ths. units
26. The largest publishers by the amount of produced books and paperbacks in 2011, printed units
27. The largest publishers by the total run in 2011, ths. copies
28. The most often publishing authors of fiction in 2011, amount of books and paperbacks
29. The most often publishing authors of fiction in 2011, total run
30. The largest retail chains by the number of shops (as of April 2012)
31. Dynamics of the amount of settled retail points of books sales in Russia in 2008-2011, number of points
32. The largest on-line bookshops by the range of goods in April 2012, items
33. Dynamics of sales of e-book readers in 2008-2011, ths. units
34. Dynamics of sales of e-book readers by quarters in 2011, ths. units
35. Dynamics of volume of legal market of e-books in 2008-2011, ths. dollars
36. Dynamics of share of e-books in the range of publishers in 2009-2011, %
37. Dynamics of share of e-books in the sales of publishers in 2009-2011, %
38. Dynamics of volume of Russian production of books and paperbacks in 2009-2011 and forecast for 2012-2014, ths. units
39. Dynamics of volume of proceeds from retailing in 2009-2011* and forecast for 2012-2014.
List of diagrams:
1. Structure of books selling in the USA in 2010, %
2. Structure of volume of proceeds from printed products sales by Federal Districts in January-September of 2011, %
3. Change of structure of Russian production of printed products by Federal Districts in Jan.-Sept. 2009 – Jan. Sept. 2011, %
4. Regional structure of proceeds from printed products sales in January-September 2011, %
5. Change of regional structure of proceeds from printed products sales
6. Structure of sales of printed products by the product line groups in 2011, %
7. Structure of retail price for a book, %
8. Structure of Russian production of books and paperbacks by federal districts in 2011, %
9. Change of structure of Russian production of books and paperbacks by federal districts in 2010-2011, %
10. Regional structure of Russian production of books and paperbacks in 2011, %
11. Change of regional structure of Russian production of books and paperbacks in 2010-2011, %
12. Structure of Russian books production by the types in 2011, %
13. Structure of Russian book production by the type of publication in 2011, %
14. Structure of Russian book production by sections
15. Structure of Russian book production by sections in 2011, % of the total run
16. Structure of Russian book production by the purpose in 2011, % amount of items
17. Structure of Russian book production by the purpose in 2011, % of the total run
18. Structure of distribution channels of the central publishers in 2011, %of the total volume of sales
19. Structure of distribution channels of the regional publishers in 2011, %of the total volume of sales
20. Structure of products deliveries to the metropolitan book selling establishments in 2011, %
21. Structure of products deliveries to the regional book selling establishments in 2011, %
22. Structure of the range of OZON.ru shop by the media types, %
23. Change of structure of the range of OZON.ru shop by the media types by genres, %
24. Structure of the range of OZON.ru shop by the date of issue, %
25. Structure of the range of OZON.ru shop by sections, %
26. Structure of the range of OZON.ru shop by genres, %
27. Structure of the range of Labirint.ru shop by sections, %
28. Structure of the range of Bolero shop by sections, %
29. Structure of the range of My-shop by sections, %
30. Structure of sales of EBR by the screen types in 2011, % of the total amount
31. Structure of sales of EBR by brands in 2011, % of the volume of sales in physical terms
32. Structure of legal market of e-books by the sellers in 2011,%
33. Structure of retail price for a e-book in 2011, %
34. Attitude of the publishers towards the output of e-books in 2011, % publishers, taken part in survey
35. Structure of media consumption in Russia in 2011, % of the total time
List of tables:
1. Population of the largest Russian cities by the data of All-Russian census enumeration in 2010, ths. people
2. The largest world book selling companies in 2010
3. Proceeds from printed products sales by the regions of RF in Jan. – Sept. 2009-2011, ths. rubles
4. The largest regional publishers by the amount of published titles in 2011
5. The largest wholesale companies and library collectors of Russia by the range of goods in 2011
6. The largest on-line bookshops by the range of goods in 2009-2012
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Subject of research: RUSSIAN BOOKS MARKET AND RETAIL CHAINS Goal of research: EVALUATION OF MARKET CONDITIONS AND FORECAST OF ITS DEVELOPMENT FOR 2012-2014 Regions of research: RUSSIA, REGIONS OF RF Basic units of research: GENERAL ECONOMIC SITUATION IN RUSSIA SUBJECT OF RESEARCH: WORLD MARKET OF BOOKSELLING VOLUME OF RUSSIAN BOOKSELLING MARKET... Читать дальше
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