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Маркетинговые исследования - Рынки продуктов питания, напитков - Россия
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EVALUATION OF THE RUSSIAN MARKET AND FORECAST OF ITS DEVELOPMENT FOR 2011-2012.
Region of research:
RUSSIA AND REGIONS OF RF
Полное описание отчета
Main blocks of research:
ANALYSIS OF VODKA, LIQUEURS AND SPIRITS RETAIL SALES
VOLUME OF STOCKS OF VODKA, LIQUEURS AND SPIRITS AT THE RETAIL SALES OUTLETS OF RUSSIA
PRODUCTION OF VODKA, LIQUEURS AND SPIRITS IN RUSSIA
LARGEST RUSSIAN PRODUCERS OF VODKA, LIQUEURS AND SPIRITS
ANALYSIS OF VODKA, LIQUEURS AND SPIRITS IMPORT
ANALYSIS OF VODKA, LIQUEURS AND SPIRITS EXPORT
PRODUCER PRICES FOP VODKA IN RUSSIA
RETAIL PRICES FOR VODKA
STATE REGULATION OF RUSSIAN VODKA, LIQUEURS AND SPIRITS MARKET
FORECAST OF THE RUSSIAN VODKA, LIQUEURS AND SPIRITS MARKET DEVELOPMENT IN 2011-2012.
Largest Russian companies with profiles:
«LIKYEROVODOCHNY ZAVOD «TOPAZ» JSC
«MOSKOVSKY ZAVOD «KRISTALL» JSC
«OMSKVINPROM» LLC
«TATSPIRTPROM» JSC
“BASHSPIRT” JSC
Production volumes, financial activities data, balance sheets, profit and loss statements, cash-flow statements, the subsidiaries and other data about these main companies were presented.
Information sources used:
Federal State Statistics Service
Economic Development Ministry
Federal Customs Service
Federal Tax Service
Field expert evaluations
Retail sale reports
Materials of the field’s main players
Field print and electronic publications
The research contains 59 schedules, 35 diagrams and 74 tables.
EXTRACTS FROM RESEARCH
ANALYSIS OF RETAIL PRICES FOR VODKA, LIQUEURS AND SPIRITS
In the last years the volumes of retail sales of vodka, liqueurs and spirits in Russia tend to decrease. In 2009 the demand for the products reduced by *,3%, and the sales volume amounted to *** mln. decaliters.
In 2010 the volume of retail sales reduced by 7% more and reached 154,5 mln. decaliters.
Sales of alcohol in Russia have seasonal nature. The traditional peak is observed in the forth quarter, when people buy alcohol for the New Year’s holidays. In the first quarter the demand for alcohol usually falls off as compared to the last quarter of the previous year. A similar dynamics was observed also in the beginning of 2011.
In 2009-2010 the sales of vodka, liqueurs and spirits reduced almost in all the districts. The only exception was the North-Western Federal District, where in 2010 the sales of these products grew by ***%.
PRODUCTION OF VODKA, LIQUEURS AND SPIRITS
In 2007-2009 the production of vodka, liqueurs and spirits reduced. In 2008 this reduction amounted to ***%, and in 2009 – 6,9%. In 2010, the dynamics shifted to a positive one and the production of these goods increased by *** as compared to 2009 and by ***% as compared to the year 2007 before crisis.
The majority of all the vodka in Russia is produced in *** Federal District. In 2010 the production of this district amounted to *0,2 mln. deciliters of products. The supply to the market of *** Federal District companies almost halved (***mln. deciliters). Among the three leading districts on production of vodka there is the Siberian Federal District: in 2010 the production here amounted to ** mln. deciliters.
The largest region on vodka production in Russia is ***. In 2010 the production here amounted to *2,6 mln. deciliters. Producers *** that ranked second on the production volumes in 2010, supplied to the market twice as little vodka (**,5 mln. deciliters). The three leading regions included also Omsk Region, where the production amounted to ** mln. deciliters. The list of the largest vodka producing regions in 2010 included also Tatarstan ans St. Petersburg, where the production was equal to ** mln. decaliters of products.
ANALYSIS OF RUSSIAN IMPORT OF VODKA, LIQUEURS AND SPIRITS
Volume of vodka, liqueurs and spirits import to the territory of the Russian Federation reduced by *** during 2009, however, in 2010 the volumes of these products import restored, having expressed the growth of ***%. Total in 2010 the import of vodka, liqueurs and spirits to Russia from other countries amounted to *** ths. tons.
Aggregate cost of vodka, liqueurs and spirits imported to Russia in 2010 amounted to *** mln. USD.
***% of total alcoholic products import to Russia in 2010 accounted for ***. The share of *** amounted to ***%, *** – 11%. Rum and liqueurs held about 4% each in the structure of the Russian import of alcohol in physical terms. The content of imported gin was relatively small (0,5%).
CONSUMER PREFERENCES AND SEGMENTATION OF VODKA, LIQUEURS AND SRIRITS MARKET
Cheap vodka puts pressure on the popular brands with price from 120 to 150 rubles per bottle. The reason is not only in the decrease of the population’s income, but also in excessively strong competition in the mid-price segment, which misleads the customers. Under the conditions of decreasing sales only the most “historically deserved” brands have the best chances for the new popularity lift.
Mid-price segment for vodka from 120 to 150 rubles in many regions gives way to the cheapest vodka at a price of 89 rubles for 0,5 liter.
During the first quarter of this year the production in the cheapest segment increased by ***%. At that, vodka costing more than 150 rubles holds today maximum ***% of the legal market volume, and vodka costing more than 200 rubles - *,7% of the legal market volume in 2009.
In 2010 the most popular brand of vodka was «***», in 2009 – «***». In general, the positions of brands are not marked by permanence, which means the preferences of population may change and the success of the companies’ promotion policies too.
Подробное оглавление
ОГЛАВЛЕНИЕ
METHODS OF RESEARCH
LIST OF SCHEDULES, DIAGRAMS, TABLES AND SCHEMES
1. CHARACTERISTICS OF RUSSIAN CONSUMERS
1.1. Dynamics of population
1.2. Social standard of living dynamics
2. SUBJECT OF RESEARCH
2.1. Characteristics of vodka
2.2. History of vodka
2.2. Vodka production technologies
2.3. Classifications of vodka, liqueurs and spirits
Classification of vodka, liqueurs and spirits by types
Classification of vodka, liqueurs and spirits as per All-Russian Classification of Products
Classification of vodka, liqueurs and spirits as per Foreign Economic Activity Commodity Nomenclature
3. ANALYSIS OF VODKA, LIQUEURS AND SPIRITS RETAILING
3.1. Dynamics of vodka, liqueurs and spirits retailing by years
3.2. Dynamics of vodka, liqueurs and spirits retailing by quarters
3.3. Volumes of vodka, liqueurs and spirits retailing by federal districts
3.4. Structure of vodka, liqueurs and spirits retailing by federal districts
3.5. Largest RF regions by vodka, liqueurs and spirits retailing
3.6. Regional structure of vodka, liqueurs and spirits retailing
4. AVERAGE VODKA, LIQUEURS AND SPIRITS RETAILING IN RF
4.1. Dynamics of average vodka, liqueurs and spirits retailing in Russia by years
4.2. Volumes of average vodka, liqueurs and spirits retailing in federal districts
4.3. Largest Russian regions by volumes of average vodka, liqueurs and spirits retailing
5. VOLUMES VODKA, LIQUEURS AND SPIRITS STOCKS AT THE RETAIL COMPANIES OF RUSSIA
6. RAW MATERIALS BASE FOR PRODUCTION OF VODKA, LIQUEURS AND SPIRITS
6.1. Production of ethyl alcohol
Dynamics of ethyl alcohol production volumes by years
Dynamics of ethyl alcohol production volumes by months
Volumes of ethyl alcohol production in federal districts of RF
Structure of ethyl alcohol production by federal districts of RF
Volumes of ethyl alcohol production in RF regions
Regional structure of Russian ethyl alcohol production
6.2. Largest Russian producers of ethyl alcohol
Volumes of the largest Russian companies’ production
Structure of production by the largest Russian companies
7. PRODUCTION OF VODKA, LIQUEURS AND SPIRITS IN RUSSIA
7.1. Use of production facilities by the producers of vodka, liqueurs and spirits
7.2. Dynamics of vodka, liqueurs and spirits production volumes by years
Vodka, liqueurs and spirits (in general)
Liqueurs and spirits
7.3 Dynamics of vodka production volumes by years
7.4. Dynamics of vodka production volumes by months
7.5. Volumes of vodka production in federal districts of RF
7.6. Structure of vodka production by federal districts of RF
7.7. Volumes of vodka production in RF regions
7.8. Regional structure of Russian vodka production
8. LARGEST RUSSIAN PRODUCERS OF VODKA, LIQUEURS AND SPIRITS
8.1. Production volumes of the largest Russian companies
8.2. Structure of production by the largest Russian companies
9. ANALYSIS OF VODKA, LIQUEURS AND SPIRITS IMPORT
9.1. Vodka, liqueurs and spirits (in general)
Dynamics of Russian import by years
Structure of Russian import by types
9.2. Vodka
Dynamics of Russian import by years
Dynamics of Russian import by months
Volumes of import by supplying countries
Structure of import by supplying countries
9.3. Sweet liqueurs
Dynamics of Russian import by years
Dynamics of Russian import by months
Volumes of import by supplying countries
Structure of import by supplying countries
9.4. Whiskey
Dynamics of Russian import by years
Dynamics of Russian import by months
Volumes of import by supplying countries
Structure of import by supplying countries
9.5. Rum
Dynamics of Russian import by years
Dynamics of Russian import by months
Volumes of import by supplying countries
Structure of import by supplying countries
9.6. Liqueurs
Dynamics of Russian import by years
Dynamics of Russian import by months
Volumes of import by supplying countries
Structure of import by supplying countries
9.7. Other liqueurs and spirits
Dynamics of Russian import by years
Volumes of import by supplying countries
Structure of import by supplying countries
10. ANALYSIS OF VODKA, LIQUEURS AND SPIRITS EXPORT
10.1. Vodka, liqueurs and spirits (in general)
Dynamics of Russian export by years
Volumes of Russian export by types
Structure of Russian export by types
10.2. Vodka
Dynamics of export volumes by years
Dynamics of export volumes by months
Volumes of export by destination countries
Structure of export by destination countries
11. PRODUCER PRICES FOR VODKA IN RUSSIA
11.1. Dynamics of producer prices for vodka by years
11.2. Dynamics of producer prices for vodka by months
12. RETAIL PRICES FOR VODKA
12.1. Vodka of commercial quality
Dynamics of retail prices for vodka of commercial quality by years
Dynamics of retail prices for vodka of commercial quality by months
12.2. Vodka of premium quality
Dynamics of retail prices for vodka of premium quality by years
Dynamics of retail prices for vodka of premium quality in Russia by months
13. STRUCTURE OF RETAIL PRICE FOR VODKA
14. STATE REGULATION OF RUSSIAN MARKET OF VODKA, LIQUEURS AND SPIRITS
15. CONSUMER PREFERENCES AND SEGMENTATION OF MARKET OF VODKA, LIQUEURS AND SPIRITS
15.1. Trends in consumer preferences change
15.2. Rating of the most popular vodka brands
16. INFLUENCE OF CRISIS ON THE RUSSIAN MARKET OF VODKA, LIQUEURS AND SPIRITS
17. PROFILES OF THE LARGEST COMPANIES PRODUCING VODKA
17.1. “LIKYERO-VODOCHNY ZAVOD “TOPAZ” JSC
Reference information
Activities
Volumes of production
Balance sheet
Profit and loss statement
Cash-flow statement
Financials of activity
17.2. “MOSKOVSKY ZAVOD “KRISTALL” JSC
Reference information
Activities
Volumes of production
Balance sheet
Profit and loss statement
Cash-flow statement
Financials of activity
17.3. “OMSKVINPROM” LLC
Reference information
Activities
Volumes of production
Balance sheet
Profit and loss statement
Cash-flow statement
Financials of activity
17.4. “TATSPIRTPROM” JSC
Reference information
Activities
Volumes of production
Balance sheet
Profit and loss statement
Cash-flow statement
Financials of activity
17.5. “BASHSPIRT” JSC
Reference information
Activities
Volumes of production
Balance sheet
Profit and loss statement
Cash-flow statement
Financials of activity
18. FORECAST OF THE RUSSIAN LIQUEURS AND SPIRITS MARKET DEVELOPMENT FOR 2011-2013.
INFORMATION ABOUT
Приложения
ПРИЛОЖЕНИЕ
List of schedules:
1. Dynamics of the Russia’s resident population number as of 1st of January in 2000-2011, mln. peop.
2. Dynamics of actual household disposable income of Russian population by months in 2008-2010, % to previous year
3. Dynamics of average population income by months in 2008-2010, % to the previous period
4. Dynamics of average population income by months in 2008-2010, rub.
5. Dynamics of vodka, liqueurs and spirits retailing in Russia in 2008-2010, mln. deciliters
6. Dynamics of vodka, liqueurs and spirits retailing by quarters in 2008-2011, mln. deciliters
7. Largest RF regions on vodka, liqueurs and spirits retailing volumes in 2010, mln. deciliters
8. Average consumption of vodka, liqueurs and spirits in Russia in 2006-2010, liter/person.
9. Largest RF regions on average volumes of vodka, liqueurs and spirits retailing in 2010, liter/person.
10. Dynamics of vodka, liqueurs and spirits stocks in retail companies in 2008-2011, ths. deciliters
11. Dynamics of the Russian ethyl alcohol production volume in 2007-2010, ths. deciliters
12. Dynamics of ethyl alcohol production in Russia by months in 2010-2011, ths. deciliters
13. Dynamics of ethyl alcohol production in the largest federal districts of RF in 2007-2010, ths. deciliters
14. Dynamics of ethyl alcohol production in the main RF regions in 2007-2010, ths. deciliters
15. Dynamics of ethyl alcohol production volumes at the largest RF companies in 2006-2009, ths. deciliters
16. Use of average capacity by the Russian vodka, liqueurs and spirits producers in 2000-2009, %
17. Dynamics of the Russian vodka, liqueurs and spirits production volume in 2007-2010, ths. deciliters
18. Dynamics of the Russian vodka, liqueurs and spirits production volume in 2009-2010, ths. deciliters
19. Dynamics of the Russian vodka production volumes in 2009-2010, ths. deciliters
20. Dynamics of the Russian vodka production volumes by months in 2009-2010, ths. deciliters
21. Dynamics of vodka production in the largest federal districts of RF in 2009-2010, ths. deciliters
22. Dynamics of vodka production in the main RF regions in 2009-2010, ths. deciliters
23. Dynamics of vodka, liqueurs and spirits production volumes at the largest companies of RF in 2006-2009, ths. deciliters
24. Dynamics of the Russian vodka, liqueurs and spirits import in 2007-2010, tons
25. Dynamics of the Russian vodka, liqueurs and spirits import in 2007-2010, ths. USD
26. Dynamics the Russian vodka import in 2007-2010, tons
27. Dynamics the Russian vodka import in 2007-2010, ths. USD
28. Dynamics the Russian vodka import by months in 2007-2011, tons
29. Dynamics the Russian vodka import by months in 2007-2011, ths. USD
30. Dynamics of the Russian liqueurs import in 2007-2010, tons
31. Dynamics of the Russian liqueurs import in 2007-2010, ths. USD
32. Dynamics of the Russian liqueurs import in by months in 2007-2011, tons
33. Dynamics of the Russian vodka import by months in 2007-2011, ths. USD
34. Dynamics of the Russian import of whiskey in 2007-2010, tons
35. Dynamics of the Russian import of whiskey in 2007-2010, ths. USD
36. Dynamics of the Russian import of liqueurs by months in 2007-2011, tons
37. Dynamics of the Russian vodka import by months in 2007-2011, ths. USD
38. Dynamics the Russian import of rum in 2007-2010, tons
39. Dynamics the Russian import of rum in 2007-2010, ths. USD
40. Dynamics the Russian import of liqueurs by months in 2007-2011, tons
41. Dynamics the Russian vodka import by months in 2007-2011, ths. USD
42. Dynamics of the Russian import of liqueurs in 2007-2010, tons
43. Dynamics of the Russian import of liqueurs in 2007-2010, ths. USD
44. Dynamics of the Russian import of liqueurs by months in 2007-2011, tons
45. Dynamics the Russian vodka import by months in 2007-2011, ths. USD
46. Dynamics of the Russian import of other liqueurs and spirits in 2007-2010, tons
47. Dynamics of the Russian import of other liqueurs and spirits in 2007-2010, ths. USD
48. Dynamics of the Russian vodka, liqueurs and spirits export in 2007-2010, tons
49. Dynamics of the Russian vodka, liqueurs and spirits export in 2007-2010, ths. USD
50. Dynamics of the Russian vodka export in 2007-2010, tons
51. Dynamics of the Russian vodka export in 2007-2010, ths. USD
52. Dynamics of the Russian export by months in 2007-2011, tons
53. Dynamics of average producer prices for vodka in RF in 2010-2011, руб./deciliters
54. Dynamics of average producer prices for vodka in RF by months in 2010-2011, руб./deciliters
55. Dynamics of average retail prices for vodka of commercial quality in RF 2007-2010, rub/liter
56. Dynamics of average retail prices for vodka of commercial quality in RF by months in 2007-2011, rub/liter
57. Dynamics of average retail prices for vodka of premium quality in RF in 2007-2010, rub/liter
58. Dynamics of average retail prices for vodka of premium quality in RF by months in 2007-2010, rub/liter
59. Dynamics of the Russian vodka, liqueurs and spirits market volume development in 2007-2010 and forecast for 2011-2013, ths. deciliters.
List of diagrams:
1. Structure of vodka, liqueurs and spirits retailing by federal districts of RF in physical terms in 2010, %
2. Change of structure of vodka, liqueurs and spirits retailing by federal districts of RF in physical terms in 2008-2010, %
3. Regional structure of vodka, liqueurs and spirits retailing in 2010 in physical terms, %
4. Change of structure of vodka, liqueurs and spirits retailing by federal districts of RF in physical terms in 2008-2010, %
5. Structure of ethyl alcohol production in Russia by federal districts in 2010, %
6. Change of structure of ethyl alcohol production in Russia by federal districts in 2009-2010, %
7. Regional structure of ethyl alcohol production in Russia 2010, %
8. Change of regional structure of ethyl alcohol production in Russia 2007-2010, %
9. Shares of the largest companies in the structure of the Russian ethyl alcohol production in 2008, %
10. Structure of Russian vodka production by federal districts in 2010, %
11. Change of structure of Russian vodka production by federal districts in 2009-2010, %
12. Regional structure of Russian vodka production in 2010, %
13. Change of the regional structure of the Russian vodka production in 2009-2010, %
14. Shares of the largest companies in the structure of Russian vodka, liqueurs and spirits production in 2009, %
15. Change of structure of vodka, liqueurs and spirits production by the largest producers in physical terms in 2007-2009, %
16. Structure of the Russian vodka, liqueurs and spirits import by types in physical terms in 2010, %
17. Structure of the Russian vodka, liqueurs and spirits import by types in money terms in 2010, %
18. Structure of the Russian vodka import by countries of origin in physical terms in 2010, %
19. Structure of the Russian vodka import by countries of origin in money terms in 2010, %
20. Structure of the Russian liqueurs import by countries of origin in physical terms in 2010, %
21. Structure of the Russian liqueurs import by countries of origin in money terms in 2010, %
22. Structure of the Russian import of whiskey by countries of origin in physical terms in 2010, %
23. Structure of the Russian import of whiskey by countries of origin in money terms in 2010, %
24. Structure of the Russian import of rum by countries of origin in physical terms in 2010, %
25. Structure of the Russian import of rum by countries of origin in money terms in 2010, %
26. Structure of the Russian import of liqueurs by countries of origin in physical terms in 2010, %
27. Structure of the Russian import of liqueurs by countries of origin in money terms in 2010, %
28. Structure of the Russian import of other liqueurs and spirits by countries of origin in physical terms in 2010, %
29. Structure of the Russian import of other liqueurs and spirits by countries of origin in money terms in 2010, %
30. Structure of the Russian vodka, liqueurs and spirits export by types in physical terms in 2010, %
31. Structure of the Russian vodka, liqueurs and spirits export by types in money terms in 2010, %
32. Structure of the Russian vodka export by destination countries in physical terms in 2010, %
33. Structure of the Russian vodka export by destination countries in money terms in 2010, %
34. Structure of retail price for vodka in RF in 2009, rub. per liter
35. Structure of retail price for vodka in RF in 2009, % to retail price
List of tables:
1. Volumes of vodka, liqueurs and spirits retailing in federal districts of RF in 2008-2011, ths. deciliters
2. Rates of change of vodka, liqueurs and spirits retail sales volumes in federal districts of RF in 2009-2010, %.
3. Volumes of vodka, liqueurs and spirits retailing in RF regions in 2008-2011, ths. deciliters
4. Average volumes of vodka, liqueurs and spirits retailing in federal districts of RF in 2008-2010, liter/person.
5. Average volumes of vodka, liqueurs and spirits sale in RF regions in 2008-2010, liter/person.
6. Change of average vodka, liqueurs and spirits consumption in RF regions in 2009-2010, liter/person.
7. Vodka stocks in retail companies in 2008-2011, ths. deciliters
8. Volumes of ethyl alcohol production in federal districts of RF in 2007-2010, ths. deciliters
9. Volumes of ethyl alcohol production by RF regions in 2007-2010, ths. deciliters
10. Volumes of ethyl alcohol production by the largest Russian producers in 2006-2009, ths. deciliters
11. Volumes of vodka production in federal districts of RF in 2009-2010, ths. deciliters
12. Volumes of vodka production by RF regions in 2009-2010, ths. deciliters
13. Volumes of vodka, liqueurs and spirits production by the largest Russian producers in 2006-2009, ths. deciliters
14. Shares of the largest companies on the Russian market of vodka, liqueurs and spirits in 2007-2009 in physical terms, %
15. Volumes of the Russian vodka import by supplying countries in 2007-2010, tons
16. Volumes of the Russian vodka import by supplying countries in 2007-2010, ths. USD
17. Volumes of the Russian liqueurs import by supplying countries in 2007-2010, tons
18. Volumes of the Russian liqueurs import by supplying countries in 2007-2010, ths. USD
19. Volumes of the Russian import of whiskey by supplying countries in 2007-2010, tons
20. Volumes of the Russian import of whiskey by supplying countries in 2007-2010, ths. USD
21. Volumes of the Russian import of rum by supplying countries in 2007-2010, tons
22. Volumes of the Russian import of rum by supplying countries in 2007-2010, ths. USD
23. Volumes of the Russian import of liqueurs by supplying countries in 2007-2010, tons
24. Volumes of the Russian import of liqueurs by supplying countries in 2007-2010, ths. USD
25. Volumes of the Russian import of other liqueurs and spirits by supplying countries in 2007-2010, tons
26. Volumes of the Russian import of other liqueurs and spirits by supplying countries in 2007-2010, ths. USD
27. Volumes of different Russian liqueurs and spirits export in 2007-2010
28. Volumes of the Russian vodka export by destination countries in 2007-2010, tons
29. Volumes of the Russian vodka export by destination countries in 2007-2010, ths. USD
30. Average producer prices for vodka in RF by months in 2010-2011, rub./deciliter
31. Average retail prices for vodka of commercial quality in RF by months in 2007-2011, rub/liter
32. Average retail prices for vodka of premium quality in RF by months in 2007-2011, rub/liter
33. Structure of retail price for vodka in RF in 2009
34. Rating of the most popular vodka trade marks in the world in 2010
35. Number of personnel of «Likyerovodochny zavod «Topaz» JSC, peop.
36. Shareholders of «Likyerovodochny zavod «Topaz» JSC
37. Subsidiaries of «Likyerovodochny zavod «Topaz» JSC
38. Production volumes «Likyerovodochny zavod «Topaz» JSC
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Subject of the research: RUSSIAN MARKET OF VODKA, LIQUEURS AND SPIRITS Goal of research: EVALUATION OF THE RUSSIAN MARKET AND FORECAST OF ITS DEVELOPMENT FOR 2011-2012. Region of research: RUSSIA AND REGIONS OF... Читать дальше
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Преимущества Торговой площадки готовых маркетинговых исследований рынка, маркетинговых обзоров и обзоров рынка
Проведение полномасштабного маркетинга, маркетингового исследования рынка или маркетингового анализа требует значительных временных и финансовых затрат, использование труда высококвалифицированных аналитиков, маркетологов, консалтинговых компаний или маркетинговых агентств.
Данная Торговая площадка поможет купить Вам уже готовую аналитику, исследование или обзор с минимальными потерями времени и средств. Представленная здесь статистическая и маркетинговая информация, маркетинговые обзоры и исследования охватывают все направления промышленности и бизнеса. Маркетинговые отчеты, выполненные ведущими российскими и зарубежными аналитиками, содержат в себе основные компоненты исследования рынков: мониторинги и обзоры СМИ, глубинный анализ рынка, анализ конкурентной среды, мониторинг цен и продукции, анализ потенциала рынка, анализ тенденций развития рынка, социологические исследования, SWOT (свот) - анализ. В результате, Вы получаете актуальную оперативную информацию, такую, например, как отраслевой рынок, рынок недвижимости, в целом, так и по его отдельным сегментам. Вид аналитики, описывающей конкурентов: анализ рынка, объем производства и продаж, объем рынка, динамика рынка, емкость рынка, сегментарные доли рынка, прогнозируемое развитие рынка.
Вы имеете возможность:
Не тратить значительных средств на содержание большого числа штатных маркетологов и аналитиков;
Выбирать, приобретать и получать результаты работ сотни профессиональных маркетинговых и консалтинговых компаний и агентств в одном месте;
Использовать маркетинговую информацию в своем бизнесе в тот же, или на следующий день после оплаты;
В случае: отсутствия необходимых маркетинговых обзоров рынка или исследований, наличия особых персональных требований к маркетинговому анализу или необходимости актуализации необходимой Вам аналитики, Вы сможете оперативно заказать и получить отчет на базе уже представленных работ или заключить Договор на проведение заказного маркетингового исследования или анализа.
Купить маркетинговое исследование, обзор или маркетинговый анализ Вы сможете именно тогда, когда Вам это необходимо, получив при этом самую актуальную информацию.
Ссылка на информацию: 
