| Название отчета | The Russian market of snowmobiles and ATVS: research of Russian dealers | | Код исследования | 4207 | | Тип работы | Маркетинговое исследование | | Регион | Россия | | Отрасль | Транспорт | | Дата выхода отчета | 25.09.2007 | | Количество страниц | 45 | | Язык отчета | Русский, английский | | Стоимость | 16000 Российский рубль | | Краткое описание отчета | The research‘s methodology includes 1) traditional content analysis of the documents, an armchair research (data handling of the motor technique, quadrocycles and snowmobiles importing, quadrocycles and snowmobiles’ segments’ research, basis market’s tendencies trending and an information gathering over market participants).
Information from following sources was used during report’s preparation:
• Information from official periodicals and executive power’s and legislature’s state authority Internet – portals include ministries and services data (data of the Federal service of the state’s statistics of the RF, Federal Customs Service of the RF (FCS RF));
• “Garant” and “Consultant+” legislature basis;
• Statistic’s guides, periodicals and branch’s editions, broadcast’s end television’s recordings, publications of the market participants’ and mass media’s Internet – portals, other Internet resources;
• Published results of the marketing research over the motor techniques’ market, market letters and forecasts;
• Moscow region’s enterprises databases;
• Company’s databases;
• Information of the expert’s survey.
2) The second stage of marketing research was gathering expert’s opinions through internal interviews with Moscow sellers of snowmobiles and ATV.
3) Also to get information about all dealers of snowmobiles and ATV (BPR, Yamaha, Polaris, Arctic cat, Honda, Suzuki, Kawasaki) in federal districts was realized field-research (telephone actualization) for segmentation of retail interiors in Russia, Moscow and Saint-Petersburg. Database has 211 objects, segmented by federal districts of Russia. | | Подробное оглавление | Содержание
1. The description of the stage of armchair’s researches
2. The summary
3. Cabinet study results
3.1. The market of quadrocycles (motor landrovers)
3.1.1. Quadrocycles (motor landrovers) producing
3.1.2. Import of quadrocycles
3.1.3. Landrovers’s sales in Russia
3.2. Snowmobile’s market
3.2.1. Snowmobiles’ producing
3.2.2. Import of snowmobiles
3.2.3. Snowmobile’s sales in Russia and in the city of Moscow
4. Expert evaluation of state of the market
4.1. Estimations of common market’s situation
4.2. The popularity оf different types and prices of snowmobiles and quadrocycles
4.3. An estimation of the main Russian snowmobiles and ATV market’s players’ positions
4.4. The building of distribution’s systems
4.5. Market’s volumes’ estimation
4.6. Overalls, the strong and week sides of market players
• Bombardier
• Yamaha
• Polaris
• Arctic Cat
• Kawasaki
• Suzuki
• Honda
4.7. Brands potential and growth prospect
4.8. The first-rate’s regions
4.9. Regional specifics
4.10. Russian production and possible threatening for foreign producers
5. Structural analysis and comparison of dealer networks
5.1. Framework, methodology and limitations
5.2. General structure of the dealer network
5.3. Allocation of dealers
5.4.1. Regions: overall
5.4.2. Moscow
5.4.3. Saint-Petersburg
5.4.4. Central federal district
5.4.5. North-western federal district
5.4.6. Southern federal district
5.4.7. Volga federal district
5.4.8. Urals federal district
5.4.9. Siberian federal district
5.4.10. Far Eastern federal district
Appendix 1. The short information about motor technique’s sellers
Appendix 2. The dealer list (Russia) | | Способ предоставления | Электронный вид |
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